Hello, My name is Tathastu Sharma and I am an e-commerce expert and consultant from Rajasthan, with a strong foundation in technology, having completed a Bachelor’s in Computer Applications (BCA). To further enhance my skills, I moved to Mumbai where I pursued certifications in Web Development and Graphic Designing. During this time, I worked with multiple companies in branding and social media marketing, gaining deep insights into building powerful online business presence.

In 2013, I returned to Rajasthan and worked as an E-Commerce and Web Developer at a software company in Udaipur. However, my passion for e-commerce pushed me to start my own business in 2015. I began selling on leading marketplaces like Amazon, Flipkart, and Snapdeal, and gradually scaled my business using advanced strategies such as Amazon Multi-State FBA, marketplace optimization, and performance marketing.

Today, I have over 11 years of hands-on experience in the e-commerce industry, working across multiple business models, platforms, and growth strategies.
On November 7, 2020, I launched my YouTube channel, “Konnection Business,” with a mission to educate and empower aspiring entrepreneurs. The channel has now grown to over 500,000+ subscribers and has become one of India’s most trusted platforms for e-commerce education.

Konnection Business has now evolved into a powerful brand in the ecommerce education space, where some of the biggest Indian and international companies have collaborated and featured on our platform. These include Amazon Global, Amazon India, Flipkart, IndMoney, PolicyBazaar, Shiprocket, Myntra, CashFree, Delhivery, Hostinger, Semrush, AMZScout, Jungle Scout, DigitalOcean, Open Money, and many more.

Through our content, courses, and consulting, our goal is simple, to help individuals build profitable online businesses and achieve financial independence through e-commerce.